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This can be through text links, social icons, or custom graphics. Lastly, optimize your email signature to drive traffic to your various ( relevant) platforms. Aim for a bigger font at the top and smaller fonts as your work your way down. Hierarchy in your signature can help lead the eye to important information. Use graphics purposefully, keep them to a minimum, and make them small so they are mobile-friendly.
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Note: You can have only one signature per account. Under Email signature, type your signature and use the available formatting options to change its appearance. Too many graphics can be another distraction in your email. Sign in to and select Settings > View all Outlook settings at the top of the page. This way, your signature won’t distract from your email and it will be more mobile-friendly. Aim for one or two fonts, or one font with varying weight (thin, normal, heavy.)Īlso, be sure to use small font sizes, roughly around the same size as your email’s body text. You don’t want to use too many fonts because that can be overwhelming and distracting. Limit the amount of fonts in your signature. To reduce distraction, use a minimal color palette of 1-2 colors in your signature. Mine, for example, include the fonts on this blog post for the heading, subheading, and body text as well as the beige background color. You can also take note of other influencers and their branding.
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As far as your two fonts go, look on Pinterest for font pairing ideas and make a list of font combinations that resonate with you. Since you don’t want your signature to be flashy, choosing black or dark grey text color is a safe option. If you are an influencer or content creator and you don’t have branding, spend some time thinking of two fonts and one color that expresses who you are.
CREATE CUSTOM EMAIL SIGNATURE GMAIL PROFESSIONAL
Be sure to include your headshot or logo, brand colors, and brand fonts in your email signature (or as close as Gmail will allow.) By branding your signature, you are elevating your online presence, leaving a professional impression, and making yourself memorable. Like any company or personal brand, you want your branding to be consistent across the board. Quite simply, it should answer the following questions: What is your name? What is your title? What business are you a part of? Where can I reach or find you? Brand Your Signature This is not a place for you to write an autobiography or include a ton of links, text, graphics, or images. Your email signature should be straight to the point. Optional (depending on your business): Street address, hours, phone number, taglineĭon’t overthink it.